Build Log

What I built this week.

A running log of the actual work — what got built, why it got built, and what changed because of it. Published as it happens.

I put my website prices on the page

September 24, 2026 — LocalGlow

Every owner asks the same first question: what does it cost? I built a Websites page with three fixed packages so nobody has to guess.

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More than 100 unanswered Google reviews, five locations, one week

September 23, 2026 — Client Work

A multi-location owner had months of Google reviews nobody had replied to. I cleared the backlog in Thai and English, one location at a time.

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A restaurant's Google profile had 95,000 views and only 262 menu taps

September 22, 2026 — LocalGlow

Almost 95,000 people saw one Thai restaurant on Google in six months. Only 262 opened the menu. The menu button pointed to a page that no longer existed.

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I built BuildVera because I couldn't answer one question

August 17, 2026 — BuildVera

Nobody asked me to build job costing software. I just couldn't tell the owner which jobs actually made money — and nothing I looked at was built for how a small crew really works.

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I cut my own homepage from four offers down to two

August 16, 2026 — LocalGlow

My homepage asked visitors to choose between four things. Now it asks them to look at two. Focus is not a design preference — it's a conversion decision.

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I gave all three of my sites the same receptionist

August 14, 2026 — Ask Eve AI

Built one AI receptionist persona, Ariana, and gave her three separate brains — one per site — so she answers as an expert on that business instead of a generic bot.

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