August 16, 2026 — LocalGlow
I cut my own homepage from four offers down to two
My homepage asked visitors to choose between four things. Now it asks them to look at two. Focus is not a design preference — it's a conversion decision.
What I built
Rewrote the main section of askeve.net. It used to read 'Four systems. One studio.' and show four equal cards. Now it reads 'Two products. One studio.' and shows only BuildVera and LocalGlow, with the automation and website work moved underneath as things included when I build someone's system.
Why
Four equal choices is not a menu, it's a decision the visitor didn't ask to make. People who have to choose between four things usually choose none of them and leave. I was doing to my own site exactly what I tell clients not to do.
What changed
The page now makes one clear claim instead of four competing ones, and every call to action on it points at a single next step.